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The Blackwell Encyclopedia of Management

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, wit;...

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Marketing Communications

Offers an outline of the theories, methodologies and applications of marketing communications in a c;...

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Integrated Marketing Communications

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integra;...

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Changing Trends in Marketing Communications

Marketing communication technologies are getting smarter and reach us in different ways we have neve;...

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

changing field of PR and the central role it plays in marketing. An easy to read melange of case studies from a wide variety of industries;

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Marketing Communications

changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience;

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Marketing Communications in Tourism and Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers;

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Marketing Communications

Regulatory Environment. The concluding chapter on The Changing Face of Marketing Communications sets the scene for future developments while detailed;

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Market Communicat Tourism & Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers;

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The Changing MO of the CMO

consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to;

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Marketing Communications

includes new content on emerging digital media platforms, changing media consumption patterns and consumers' strategies to cope with information;

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Marketing Communications

includes new content on emerging digital media platforms, changing media consumption patterns and consumers' strategies to cope with information;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Business Marketing Management

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Integrated Marketing Communication

effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans;

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for;...

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Marketing Communications

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which giv;...

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Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

As with any business, economic, financial, and marketing management for sports organizations is crit;...

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the pri;...

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Marketing Communications for Local Nonprofit Organizations

against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to;

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A Quick Start Guide to Mobile Marketing

New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million;

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Marketing Communications in English

Marketing Communications in English is een boek van Erica J Williams;...

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for pro;...

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts,;...

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Marketing Communications

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing ;...

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