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This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, wit;...
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Offers an outline of the theories, methodologies and applications of marketing communications in a c;...
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Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integra;...
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Marketing communication technologies are getting smarter and reach us in different ways we have neve;...
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changing field of PR and the central role it plays in marketing. An easy to read melange of case studies from a wide variety of industries;
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changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience;
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The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers;
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Regulatory Environment. The concluding chapter on The Changing Face of Marketing Communications sets the scene for future developments while detailed;
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The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers;
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consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to;
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includes new content on emerging digital media platforms, changing media consumption patterns and consumers' strategies to cope with information;
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includes new content on emerging digital media platforms, changing media consumption patterns and consumers' strategies to cope with information;
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL;
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Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...
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effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans;
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This book examines the principal elements in the marketing communications process. It is helpful for;...
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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which giv;...
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As with any business, economic, financial, and marketing management for sports organizations is crit;...
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Essentials of Marketing Communications offers a concise and student-friendly introduction to the pri;...
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against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to;
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New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million;
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Marketing Communications in English is een boek van Erica J Williams;...
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With communications occupying the key role in business to business marketing there is a need for pro;...
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Marketing Communications: A European Perspective provides an extensive overview of the key concepts,;...
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Marketing Communications, 5th edition is the most complete and accessible introduction to marketing ;...
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