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Predictive Marketing
Make personalized marketing a reality with this practical guide to predictive analytics Predictive M;...
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Predictive Analytics for Marketers
Predictive analytics has revolutionized marketing practice. It involves using many techniques from d;...
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Practical Predictive Analytics
Make sense of your data and predict the unpredictable About This Book * A unique book that cente;...
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Marketing Analytics
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of l;...
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Multichannel Marketing Ecosystems
With dramatic changes in consumer behaviour - from online shopping to the influence of social media ;...
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B2B Marketing
This unique book comprehensively presents the current state of knowledge, theoretical and practical ;...
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Strategic Innovative Marketing
This proceedings volume presents the latest on the theoretical approach of the contemporary issues e;...
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Marketing Data Science
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated;...
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Predictive Intelligence for Data-Driven Managers
This book describes how companies can easily and pragmatically set up and realize the path to a data;...
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Data Analytics in Marketing, Entrepreneurship, and Innovation
Innovation based in data analytics is a contemporary approach to developing empirically supported ad;...
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Python for Marketing Research and Analytics
This book provides an introduction to quantitative marketing with Python. The book presents a hands-;...
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Python for Marketing Research and Analytics
This book provides an introduction to quantitative marketing with Python. The book presents a hands-;...
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Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to cr;...
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Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to cr;...
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Marketing Analytics
Who is most likely to buy and what is the best way to target them? How can I use both consumer analy;...
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Marketing Analytics
Who is most likely to buy and what is the best way to target them? How can I use both consumer analy;...
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SAP Predictive Analytics The Comprehensive Guide Rheinwerk Publishing
Leave your crystal ball behind and peer into the future with SAPPredictive Analytics. Master predict;...
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Predictive Analysis with SAP: The Comprehensive Guide
Predictive analysis for the business user Understand SAP s predictive analysis tools PAL, R Integrat;...
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Predictive Inference
The author's research has been directed towards inference involving observables rather than paramete;...
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Predictive Inference
The author's research has been directed towards inference involving observables rather than paramete;...
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Artificial Intelligence Marketing and Predicting Consumer Choice
The ability to predict consumer choice is a fundamental aspect to success for any business. In the c;...
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Strategic Innovative Marketing
This book presents the latest on the theoretical approach of the contemporary issues evolved in stra;...
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Integration Marketing
Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology ;...
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Pharmaceutical Marketing
Pharmaceutical Marketing will provide students and new industry professionals with a thorough overvi;...
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Model Predictive Control
This monograph introduces the authors' work on model predictive control system design using extended;...
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Learning Salesforce Einstein
Incorporate the power of Einstein in your Salesforce application About This Book * Make better;...
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