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Python for Marketing Research and Analytics

the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing;

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Python for Marketing Research and Analytics

the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing;

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Data Science for Marketing Analytics

the help of multiple examples and exercises Book DescriptionData Science for Marketing Analytics covers every stage of data analytics, from;

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Data Science for Marketing Analytics

the Python programming language Key Features Use data analytics and machine learning in a sales and marketing context Gain insights;

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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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Marketing Data Science

academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential;

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Python for R Users

The definitive guide for statisticians and data scientists who understand the advantages of becoming proficient in both R and Python;

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Handbook of Regression Modeling in People Analytics: With Examples in R and Python

on executing the analyses. * Clear guidance on how to interpret results. * Primary instruction in R but added sections for Python coders;

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Data Mining for Business Analytics

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts;

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Healthcare Analytics Made Simple

popular Python packages such as pandas and scikit-learn. The latest research results in disease detection and healthcare image analysis are;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Advanced Data Analytics Using Python

learning Use cloud platforms like GCP and AWS in data analytics Understand Covers design patterns in Python Who This Book Is For Data;

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Advanced Data Analytics Using Python

learning Use cloud platforms like GCP and AWS in data analytics Understand Covers design patterns in Python Who This Book Is For Data scientists;

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for;

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Consumer Behaviour and Analytics

learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use;

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Consumer Behaviour and Analytics

learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples;

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Marketing Research, Twelfth Edition

in the marketing research industry-features real data, real people, and real research to prepare students for designing, conducting, analyzing;

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Business Analytics

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a;

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New Methods of Market Research and Analysis

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While;

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Python: Advanced Predictive Analytics

for predictive modeling and a suite of IDEs to choose from. Using the Python programming language, analysts can use these sophisticated;

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Learning Predictive Analytics With Python

Regression, and Clustering Who This Book Is For If you wish to learn how to implement Predictive Analytics algorithms using Python libraries;

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Marketing Analytics Roadmap

number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not;

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Marketing Analytics

specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students;

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Marketing Analytics

specific focus on marketing and consumer behaviour research. - Introductory textbook for advanced undergraduate and postgraduate students;

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