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The Integration Imperative

"The Integration Imperative" summarizes three structural and cultural frameworks that professional and B2B service firms can employ to;

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Mobile Marketing - Die moderne Marketingkommunikation: Die Integration von Mobile Marketing in den Marketing-Mix

zu finden, um die Konsumenten zu erreichen. Das Ziel dieses Buches ist es, die Integration des Mobile Marketing in den klassischen Marketing;

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Integration von Marketing und Vertrieb

, sondern erlautern daruber hinaus, welche Faktoren zu einer optimalen Zusammenarbeit der Abteilungen fuhren. So klappt die Integration von;

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Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain;

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Marketing and Supply Chain Management

Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain;

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Digital Marketing Strategy

-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching;

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Digital Marketing Strategy

-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching;

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Integration Marketing

between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's Integration Marketing;

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Marketing

design and integration with mymarketinglab, Pearson's online homework and personalized study tool.;

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Marketing

design and integration with mymarketinglab, Pearson's online homework and personalized study tool.;

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Social Media richtig nutzen

und die E. Wertheimer GmbH. Aus dem Inhalt: Social Media in Unternehmen, Beratungsbedarf beim Social Media Marketing, Integration von Social;

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Marketing Finance

achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with;

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Marketing Finance

achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with;

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ISE Marketing

Marketing Plan - Integration of Customer Journey Literature;

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Marketing in the Digital Era

in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices - between purchasing online and;

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Essentials of Marketing Research, Global Edition

approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media;

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International Marketing in the Network Economy

. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that;

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International Marketing in the Network Economy

. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that;

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Marketing Management Pnie

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and;

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Technical Marketing Communication

-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After;

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Marketing

--creating it and capturing it--drives every effective marketing strategy. The tenth edition features a new learning design and integration with;

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From Backroom to Boardroom

.The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business;

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Sponsoring

. Auflage kommen aktuelle Entwicklungen, wie z.B. die Zunahme des Ambush Marketing im Sportsponsoring, hinzu. Neue Erkenntnisse bei der Integration;

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Data Mining and Market Intelligence for Optimal Marketing Returns

guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to;

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A Primer for Integrated Marketing Communications

authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case;

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A Primer for Integrated Marketing Communications

authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case;

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Handbook of the Economics of Marketing

quickly acquainted with the integration of marketing and economics;

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