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Marketing Communications in the Pharmaceutical Industry

communications in pharmaceutical Industry.;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Healthcare Relationship Marketing

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare;

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Bullseyes and Blunders

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Pharmaceutical marketing in India

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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Pharmaceutical Marketing

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing;

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Competition and Marketing Strategies in the Pharmaceutical Industry

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Marketing to Pharmacists

Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical;

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Elements of Pharmaceutical Pricing

Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the;

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Pharmaceutical Dosage Forms

pharmaceutical excipients. It explains the requirements for conducting clinical research and obtaining marketing approval for new drug products;

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Dictionary of Pharmaceutical Medicine

This dictionary contains various terms typically used in pharmaceutical medicine. The 2nd edition reflects the increasing importance;

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The Pharmaceutical Regulatory Process

This Second Edition examines the mechanisms and means to establish regulatory compliance for pharmaceutical products and company practices;

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Marketing Planning for the Pharmaceutical Industry

Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential;

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Modern Pharmaceutical Industry

Modern Pharmaceutical Industry comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts who;

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Bayesian Applications in Pharmaceutical Development

Provides a comprehensive coverage of Bayesian application across the pharmaceutical development from discovery to post-marketing to;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceuticals-Where's the Brand Logic?

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go;

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Pharmaceutical Extrusion Technology

The first edition of Pharmaceutical Extrusion Technology, published in 2003, was deemed the seminal book on pharmaceutical extrusion. Now;

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Modern Pharmaceutical Industry

Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in the complex pharmaceutical industry;

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Textbook Of Pharmaceutical Medicine

The Textbook of Pharmaceutical Medicine is the standard reference for everyone working and learning in pharmaceutical medicine. It is a;

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