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Brand Planning for the Pharmaceutical Industry

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as;

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Brand Planning for the Pharmaceutical Industry

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as;

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Marketing Planning for the Pharmaceutical Industry

, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life;

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing;

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The Clinical Research Process in the Pharmaceutical Industry

This book examines the sequence of events and methodology in the industrial clinical research process; a reference for multidisciplinary;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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The Clinical Research Process in the Pharmaceutical Industry

This book examines the sequence of events and methodology in the industrial clinical research process; a reference for multidisciplinary;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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Competition and Marketing Strategies in the Pharmaceutical Industry

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Modern Pharmaceutical Industry

Modern Pharmaceutical Industry comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts who;

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Presentation Planning and Media Relations for the Pharmaceutical Industry

executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues;

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Presentation Planning and Media Relations for the Pharmaceutical Industry

executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues;

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Elements of Pharmaceutical Pricing

pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Pharmaceuticals-Where's the Brand Logic?

marketplace. This is an invaluable resource for anyone in the global pharmaceutical industry, including marketing personnel, senior management;

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Pharmaceuticals-Where's the Brand Logic?

marketplace. This is an invaluable resource for anyone in the global pharmaceutical industry, including marketing personnel, senior management;

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Healthcare Relationship Marketing

professionals. One consequence of these dynamics is the need for pharmaceutical companies to plan new kinds of dialogue and relationships with their;

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Pharmaceutical Innovation

in pharmaceutical innovations: (1) the industry structure of pharmaceutical innovation; (2) incentives for correcting market failures in allocating;

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Modern Pharmaceutical Industry

Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in the complex pharmaceutical industry;

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Tourism Marketing for Cities and Towns

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It;

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The Pharmaceutical Regulatory Process

This Second Edition examines the mechanisms and means to establish regulatory compliance for pharmaceutical products and company practices;

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Project Management for the Pharmaceutical Industry

pharmaceutical industry. The authors cover the technical, strategic and human aspects of project management, including contingency planning, simulation;

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Project Management for the Pharmaceutical Industry

pharmaceutical industry. The authors cover the technical, strategic and human aspects of project management, including contingency planning, simulation;

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