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Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics;

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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of tradition;...

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Advanced Business Analytics

analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational;

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Operations Engineering and Management

courses across the spectrum. Operations Engineering and Management: Concepts, Analytics and Principles for Improvement is based on the;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Big Data Analytics

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well;

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Strategic Innovative Marketing

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the;

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Highly Effective Marketing Analytics

Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for;

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Marketing Analytics Roadmap

C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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Recent Developments in Data Science and Business Analytics

and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China. As we all know, the field of data;

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Marketing Data Science

concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science;

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Marketing Analytics

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the;

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Marketing Analytics

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Principles of Marketing Engineering

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision;

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Marketing Analytics

Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big;

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Data Analytics in Reservoir Engineering

Data Analytics in Reservoir Engineering describes the relevance of data analytics for the oil and gas industry, with particular emphasis on;

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DataFirst Marketing

, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has;

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Strategic Innovative Marketing

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration;

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Pricing, Online Marketing Behavior, and Analytics

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices;

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Marketing

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the;

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Adobe Analytics For Dummies

start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy;

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AI and Machine Learning Paradigms for Health Monitoring System

This book embodies principles and applications of advanced soft computing approaches in engineering, healthcare and allied domains directed;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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