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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While;

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new;

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Handbook of Niche Marketing

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new;

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The Science of Marketing

maximium results. The book contradicts what the author calls the unicorns and rainbows strategy that simply encourages companies to love;

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Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the;

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Your Marketing Sucks

The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;

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Handbook of Marketing Strategy

the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers;

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Handbook of Marketing Strategy

the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers;

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Handbook of Market Segmentation

for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or;

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Handbook of Market Segmentation

for more than 15 years is that few companies get the most from their target marketing. Their top executives advocate the need to be market- or;

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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for;

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Marketing Planning

is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process;

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Internet Marketing and e-Commerce, International Edition

about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most;

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Marketing AI(TM)

of science fiction or a far-off dream. But now the digital age is here, and with it, new technologies have paved the way for marketing;

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The Museum Marketing Handbook

Why should museums invest time and resources in developing a marketing strategy? The answer is that there is evidence that effective;

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A Framework for Marketing Management, Global Edition

marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the;

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Making Marketing Happen

. The author develops this argument and explains how companies can construct the right hybrid strategy making process for their situation;

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AccountBased Marketing

organization and finding budget for the strategy, you'll find it all in this authoritative guide.;

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The Routledge Handbook of Positive Communication

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding;

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The Routledge Handbook of Positive Communication

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding;

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Brands

desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the;

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Brands

desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the;

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Luxury Lies & Marketing

customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author;

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Social media marketing for direct selling tour operators

Social Media Marketing is becoming increasingly popular. Companies in all industries acknowledge the necessity of following this trend;

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Corporate Heritage Marketing: Using the Past as a Strategic Asset

20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature;

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