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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics;

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History Of Marketing Science, The

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics;

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Developments in Marketing Science

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada;

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The Art and Science of Marketing

If your organization has customers, you need to understand marketing. And to achieve the best results from your marketing requires a subtle;

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Marketing Technology and Customer Commitment in the New Economy

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida;

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Proceedings of the 1995 World Marketing Congress

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and;

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT;

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Minority Marketing Issues and Prospects

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme;

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Rediscovering the Essentiality of Marketing

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current;

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Enlightened Marketing in Challenging Times

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships;

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The Science of Marketing

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the;

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Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has;

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Marketing Opportunities and Challenges in a Changing Global Marketplace

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global;

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Marketing Theory

One of the true classics in Marketing is now thoroughly revised and updated. Marketing Theory is both evolutionary and revolutionary. As;

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Restaurant Marketing

The book includes: - Inside The Restaurant - Online Marketing Tips for Restaurants - Social Media Marketing for Restaurants - Starting Up;

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Decoded 2e - The Science Behind Why We Buy

: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Long-term Impact Of Marketing

Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The;

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Strategic Marketing in Library and Information Science

theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state;

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Relationship Marketing

to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge;

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Relationship Marketing

to the topic. Exploring the subject as a management methodology, the text analyses the discussions occurring at the leading edge;

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Marketing AI(TM)

Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from;

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The End of Marketing as We Know It

A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success tha;...

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Marketing in University-Industry Technological Collaboration

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university;

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Marketing and Smart Technologies

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at;

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Campaigns and Political Marketing

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been;

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Campaigns and Political Marketing

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been;

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