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History Of Marketing Science, The
The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...
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History Of Marketing Science, The
The field of marketing science has a rich history of modeling marketing phenomena using the discipli;...
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Developments in Marketing Science
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Co;...
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Advanced Studies in Classification and Data Science
This edited volume focuses on the latest developments in classification and data science and covers ;...
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The Blackwell Encyclopedia of Management
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, wit;...
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Handbook of Marketing Decision Models
The Second Edition of this book presents the state of the art in this important field. Marketing dec;...
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Market Research and Modeling: Progress and Prospects
Marketing Research and Modeling addresses state of the art developments including new techniques and;...
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Advanced Studies in Behaviormetrics and Data Science
This book focuses on the latest developments in behaviormetrics and data science, covering a wide ra;...
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Advanced Studies in Behaviormetrics and Data Science
This book focuses on the latest developments in behaviormetrics and data science, covering a wide ra;...
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Marketing Technology and Customer Commitment in the New Economy
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Co;...
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Artificial Intelligence for Marketing
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for ;...
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Principles of Marketing
Marketing is a rapidly evolving field that has moved beyond the conventional sense of promotion and ;...
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Interpretation in Social Life, Social Science, and Marketing
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developme;...
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Interpretation in Social Life, Social Science, and Marketing
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developme;...
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Marketing for Engineers, Scientists and Technologists
Marketing For Engineers, Scientists and Technologists has been written using the author's considera;...
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Leading Edge Marketing Research
Designed for advanced business students, marketing research academics, practitioners and consultants;...
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Business Marketing Management
Providing a complete treatment of business-to-business marketing, this text captures and integrates ;...
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Proceedings of the 1995 World Marketing Congress
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, T;...
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Minority Marketing Issues and Prospects
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensbo;...
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Marketing Issues in Western Europe
Be prepared for the differences in marketing across European borders! Europe is not a uniform market;...
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, Fran;...
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Sustainability in Tourism
Sustainability and green topics have become a crucial element in modern economy. All sectors of the ;...
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The Art and Science of Marketing
If your organization has customers, you need to understand marketing. And to achieve the best result;...
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Marketing Research
Marketing Research brings together the theory and practice of market research, covering everything f;...
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Business Marketing Management
Providing treatment of business-to-business marketing, this market leader captures and integrates de;...
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Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Con;...
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