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Handbook of Marketing Decision Models

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core;

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Handbook of Economic Forecasting

Research on forecasting methods has made important progress over recent years and these developments;...

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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the;

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Principles of Marketing Engineering

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision;

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Cambridge Marketing Handbook

step through: the basic principles of market and marketing research; the key roles that research plays in marketing decision making; how to go;

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Handbook of Pricing Research in Marketing

in the area.The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the;

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Handbook of Pricing Research in Marketing

in the area.The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the;

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Building Models for Marketing Decisions

support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety;

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Building Models for Marketing Decisions

identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions describes marketing;

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Tourism Marketing Mgmt Handbook Stud Edn

with the depth of coverage of various management decision areas; the applied analysis and discussion which includes pertinent examples; the;

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Digital marketing like a PRO - completely revised edition

How do you translate your business objectives into a digital marketing strategy? W;...

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Digital Marketing like a PRO

How do you translate your business objectives into a digital marketing strategy? What are today';...

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The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring;...

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Mark;...

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The Handbook of Marketing Strategy for Life Science Companies

The proposed book is follows in the same steps as the first book in the series, The Handbook of Mark;...

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Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era;

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A Handbook of Process Tracing Methods

A Handbook of Process Tracing Methods demonstrates how to better understand decision outcomes by studying decision processes, through the;

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The Wiley Blackwell Handbook of Judgment and Decision Making

burgeoning field of judgment and decision making (JDM) Emphasizes the growth of JDM applications with chapters devoted to medical decision making;

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Decision Equity

In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing;

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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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A HANDBOOK of MARKETING MATHEMATICS

A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...

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A Handbook of Marketing Mathematics

A Handbook of Marketing Mathematics is een boek van Rowland Chidomere;...

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The Tourism Development Handbook

planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues;

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Manage;...

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Advances In Business And Management Forecasting

as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the;

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Routledge Handbook of Public Policy

evaluation Agenda setting and decision making The roles of key actors and institutions This is an invaluable resource for all;

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