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Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era;

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New Advances in Intelligent Decision Technologies

making support systems, information retrieval systems, geographic information systems, and knowledge management systems. These technologies have;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Social Commerce

in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Eurasian Business Perspectives

in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human;

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Customer Relationship Management

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM;

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Decision Support and Business Intelligence Systems: Pearson International Edition

Appropriate for all courses in Decision Support Systems (DSS), computerized decision making tools, and management support systems. Decision;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Management of Cultural Products

its connection with e-relationship marketing; this examination is important in recognsing a common perspective. Management of Cultural;

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4th EAI International Conference on Management of Manufacturing Systems

place in Krynica Zdroj, Poland, on October 8-10, 2019. The conference covered Management of Manufacturing Systems with support for Industry 4.0;

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Knowledge-Based Marketing

the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management;

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Knowledge-Based Marketing

the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management;

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Water Resource Systems Management Tools

In-depth coverage of the powerful tools available to predict and manage water resource systemsManagement tools include decision support;

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Marketing Knowledge Management

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that;

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Vertriebsmanagement

Verkauf und MarketingOrganisation des VerkaufsOperative VerkaufsplanungManagement des Außendienstes

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Decision Support Systems in Urban Planning

support systems, including issues in database management, advances in model-building techniques and application of the systems.;

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Computer Supported Risk Management

support systems, human--machine systems, and psychology. The book addresses four major issues in computer supported risk management: Conceptual;

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Industry 4.0

, and Bluetooth Low Energy (BLE) technology. The fourth area concerns IT systems, including systems that support work and business management;

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5th EAI International Conference on Management of Manufacturing Systems

place online on October 27-29, 2020. The conference covers the management of manufacturing systems with support for Industry 4.0, logistics and;

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Modern Information Systems for Managers

implementation of information systems including microcomputers, security issues, telecommunications and group support systems. The key features are;

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International Environmental Risk Management

readers with ways to understand and enact environmental management systems that symbiotically support enterprise risk management programs and;

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Integrating Business Management Processes: Volume 2

Integrating Business Management Processes: Volume 2: Support and Assurance Processes (978-0-367-48548-1) Shelving Guide: Business;

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Integrating Business Management Processes: Volume 2

Integrating Business Management Processes: Volume 2: Support and Assurance Processes (978-0-367-48548-1) Shelving Guide: Business;

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Consumer Insight

information is used, and how this information needs to be planned to support customer management. Key content includes: what is database;

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