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Consumer Insight

programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight;

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Hitting the Sweet Spot

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through;

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Capitalism and the Consumer (RLE Consumer Behaviour)

valuable insight into the birth of consumer-led economics an integral part of social structure and economic theory.;

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The Management of Consumer Co-Operatives in Korea

This book explores and analyzes cooperative management and provides insight into how Korea's consumer cooperatives have evolved and been;

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The Management of Consumer Co-Operatives in Korea

This book explores and analyzes cooperative management and provides insight into how Korea's consumer cooperatives have evolved and been;

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Capitalism and the Consumer

valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory.;

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Consumer Behaviour & Consumer Protection in India

of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an;

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Consumer Behaviour and Analytics

potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer;

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Consumer Behaviour and Analytics

potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer;

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Consumer Directed Health Care

This book provides a balanced 360 degree view of consumer directed health care. It provides insight, analysis, and original research to;

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Consumer Directed Health Care

This book provides a balanced 360 degree view of consumer directed health care. It provides insight, analysis, and original research to;

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society;

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Qualitative Research Methods in Consumer Psychology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within;

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Qualitative Research Methods in Consumer Psychology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Food, People and Society

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved;

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Food, People and Society

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved;

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The Consumer Citizen

what government is, and the consumer apparatus that citizens bring to bear on their evaluations of it, offers insight into several long;

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Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm;

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Hospitality Marketing and Consumer Behavior

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm;

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Trade-Off

Shares insight into cultural and regional factors that influence why various companies and products are successful or unsuccessful;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Handbook of Research on International Consumer Law

actions in consumer policy. It also includes comparative insights into the influential EU and US models of consumer law and relates consumer law;

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Handbook of Research on International Consumer Law

actions in consumer policy. It also includes comparative insights into the influential EU and US models of consumer law and relates consumer law;

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One Billion Customers

A blueprint for doing business successfully in the rapidly growing Chinese consumer market shares insight into China's remarkable emergence;

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