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Marketing Knowledge Management

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Knowledge-Based Marketing

the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management;

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Knowledge-Based Marketing

the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management;

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Knowledge Based Marketing In 21st Century

aptly to add value to organizations. Conventionally, the concept of knowledge in the field of management and marketing was not appropriated;

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Organising Knowledge

book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management;

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MARKETING MANAGEMENT

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Knowledge Management for Sales and Marketing

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM;

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Strategic Marketing

those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a primer in strategic marketing.;

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Marketing Management

This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to;

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Global Marketing Management

The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and;

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Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era;

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Winning in Service Markets

aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for;

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Tourism Marketing Mgmt Handbook Stud Edn

This work provides a practical reference source to crucial issues in tourism marketing and management. It aims to guide tourism students;

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Marketing

wide range of marketing topics including business-to-business marketing, key account management, logistics and marketing planning. A strategic;

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Marketing Research for Managers

know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text;

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Marketing Research for Managers

know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text;

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The Management of Intangibles

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing;

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Global Marketing Management

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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International Marketing in Fast Changing Environment

-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and;

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The Management Task

This is a third edition of the Management Task, a diploma level book in the Chartered Management of Institute series. This book;

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The Management Task

This is a third edition of the Management Task, a diploma level book in the Chartered Management of Institute series. This book;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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