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Marketing Knowledge Management

in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role of marketing in a;

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International Marketing in the Network Economy

. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that;

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International Marketing in the Network Economy

. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that;

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Knowledge Based Marketing In 21st Century

Knowledge based marketing is a key tool used as a competitive advantage by most of the Multinational Corporations in today's global context;

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Strategic Innovative Marketing

book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy;

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Strategic Innovative Marketing

with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover;

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Foundations of Marketing Communications

communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;

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Knowledge-Based Marketing

rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based;

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Knowledge-Based Marketing

rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based;

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Organising Knowledge

book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management;

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The Marketing Game!

in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just;

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Winning in Service Markets

aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for;

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Consumer Behavior

strategy. As a consequence, the text integrates theory, strategy-based examples, and application.;

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Strategic Marketing 3rd

ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning * A highly exam focused approach which has;

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Successful Email Marketing Strategies

. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the;

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Account Based Marketing For Dummies

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based;

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Marketing

fundamental concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools;

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Successful Marketing Strategy for High-tech Firms

. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product;

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Services Marketing

opportunities arising from global service-based economies. This text encourages students to develop an understanding of the service processes that;

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How Collages Reveal Your Deepest Thoughts

in consumers' minds. This thesis focuses on a visual-based view stating that brand knowledge is rather image-based as opposed to word-based;

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Wired Marketing

direct marketing towards interactive marketing on the World Wide Web. Part one also outlines the fundamental Internet based changes in both the;

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Marketing

engages students through active learning techniques. Rigorous Pedagogical Framework Pedagogy based on the use of Learning Objectives;

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The Roots and Uses of Marketing Knowledge

Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometim;...

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Mission-Based Marketing

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for criti;...

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Subscription Marketing

Subscription Marketing is the essential marketing playbook for subscription-based businesses.;

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Introduction to Sport Marketing

expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations;

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