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Building Models for Marketing Decisions

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to;

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Building Models for Marketing Decisions

identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions describes marketing;

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Market Assessment with OR Applications

organization Presents marketing decisions and the need for scientific marketing analysis Provides mathematical models in marketing;

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Marketing Strategy and Management

The new edition of Marketing Strategy and Management brings a classic text up-to-date. Building on its reputation for academic rigor, it;

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The Art of Computer Modeling to Drive Business Decisions

decisions. It is intended to provide useful case studies for individuals who are interested in building effective decision models-ones that will get;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;

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Marketing for Hospitality and Tourism

-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions;

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Marketing for Hospitality and Tourism

-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions;

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Business-to-Business Marketing Management:

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts;

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Hospitality Marketing

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and;

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Hospitality Marketing

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and;

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Handbook of Marketing Decision Models

component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but;

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The Next Cmo

develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Loss Models

A modern practical guide to building and using actuarial models. Loss Models: From Data to Decisions is organized around the principle;

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Basic Marketing Research

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary;

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ISE Marketing

market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your;

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Brand Management

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the;

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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

This book is about how models can be developed to represent demand and supply on markets, where the ;...

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Applied Regression Analysis for Business

regression. The authors discuss commonly applied econometric procedures, which are useful in building regression models for economic forecasting and;

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Digital Marketing

traffic, Web business models, and e-commerce. The third section, Online Tools for Marketing, deals with various Web tools for building consumer;

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Data Science for Marketing Analytics

the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started;

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Social Marketing To The Business Customer

justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring;

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Contemporary Marketing Strategy

behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate;

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Marketing Research

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An;

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