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The Blackwell Encyclopedia of Management

cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Contemporary Marketing Mix for the Digital Era

contemporary marketing strategy which includes the virtual world, other components need to be looked into. Dr. Tehrani illustrates the 11 Ps required;

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Marketing Strategy

planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;

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Marketing Strategies

strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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Marketing Strategy

with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Marketing Strategy

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Handbook of Marketing Strategy

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues;

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Global Sport Marketing

have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats;

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Influencer Marketing Strategy

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and;

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Influencer Marketing Strategy

SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and;

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Marketing Strategy

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers;

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Competitive Marketing Strategy for Europe

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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The Marketing Strategy of Innocent Drinks

The Marketing Strategy of Innocent Drinks is een boek van Lioba Frings;

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Nokia's Marketing Strategy- Analysis and Recommondations

Nokia's Marketing Strategy- Analysis and Recommondations is een boek van Janin Ropot;

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Strategic Marketing Communications

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct;

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Your Marketing Sucks

The marketing consultant who turned around such companies Salomon Smith Barney and IBM shares his secrets for elevating marketing strategy;

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Enterprise Marketing Management

to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom;

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Advances in Global Marketing

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international;

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