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The Marketing Strategy of Innocent Drinks is een boek van Lioba Frings;
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The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;
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include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you;
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This work analyses the competitive structure of the Energy Drinks Market in South Africa by means of the Porter (1980) Five Forces;
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Soft drinks and fruit juices are produced in almost every country in the world and their availability is remarkable. From the largest;
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The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its;
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valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing;
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planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing;
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer;
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with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;
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with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your;
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, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy;
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, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy;
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influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming;
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influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming;
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Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;
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Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book;
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Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the;
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Designed for marketing undergraduates or the first part of an MBA, this book traces the evolution of marketing strategy over 30 years from;
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Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the;
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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;
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A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group;
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Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art;
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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also;
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and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new;
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digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real;
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digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real;
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