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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments;

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Marketing Management

mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running;

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Marketing Management

decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and;

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Statistics, Data Analysis And Decision Modeling

applications are emphasized throughout the book for business decision-making; a comprehensive database is developed, with marketing, financial, and;

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Marketing (RLE Marketing)

comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.;

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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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Big Data Analytics

as future research directions. It also examines how this emerging field could be extended to performance management and decision-making;

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Strategic Marketing Problems

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills;

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Market Research and Modeling: Progress and Prospects

in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional;

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International Business Marketing in Emerging Country Markets

China, India, Russia and Poland. These countries are involved in the final stage of the globalization of markets, defined as the third wave;

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International Business Marketing in Emerging Country Markets

China, India, Russia and Poland. These countries are involved in the final stage of the globalization of markets, defined as the third wave;

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Marketing: The Management Way

comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.;

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Marketing Management

of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This;

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Marketing Management

of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This;

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Marketing Management

of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This;

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Principles of International Marketing Research

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making;

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Marketing Management

fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. Area discussed;

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Handbook of Marketing Decision Models

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core;

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Researching Marketing Decisions: The Indian Context

sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and;

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Marketing Management for the Hospitality Industry

. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market;

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Strategic Marketing

apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic;

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Strategic Marketing

apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic;

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Principles of Marketing Engineering

tools for marketing decision making;

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Basic Marketing Research

focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.;

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Marketing Management Support Systems

data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book;

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Quantitative Modelling In Marketing And Management

topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision;

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;

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