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Quantitative Modelling In Marketing And Management

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing;

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Quantitative Marketing and Marketing Management

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method;

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Quantitative Analysis in Marketing Management

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing;

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Marketing: The Management Way

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Nonlinear Economic Dynamics and Financial Modelling

with boundedly rational heterogeneous agents to estimation, time series modelling and empirical analysis and from risk management of interest;

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Quantitative Risk Management

This book provides the most comprehensive treatment of the theoretical concepts and modelling techniques of quantitative risk management;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Quantitative Risk Management

techniques of quantitative risk management and equips readers - whether financial risk analysts, actuaries, regulators, or students of quantitative;

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Destination Marketing and Management

tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach;

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Synthetic CDOs

, valuation and risk management of synthetic CDOs are described and a detailed picture of the behaviour of these complex instruments is built up. The;

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Statistical Modeling for Management

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user;

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Business Research Methods

student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other;

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Recent Applications of Financial Risk Modelling and Portfolio Management

In today's financial market, portfolio and risk management are facing an array of challenges. This is due to increasing levels of knowledge;

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Essence Mathematics Business

modelling in the various branches of business and management studies. Fully worked examples illustrate and comment upon theory and practical;

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Operational Risk Modelling and Management

Taking into account the standards of the Basel Accord, Operational Risk Modelling and Management presents a simulation model for generating;

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Operational Risk Modelling and Management

Taking into account the standards of the Basel Accord, Operational Risk Modelling and Management presents a simulation model for generating;

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Marketing Research

Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a;

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Interpreting Quantitative Data

How do quantitative methods help us to acquire knowledge of the real world? What are the `do's' and `don'ts' of effective quantitative;

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Marketing Management

will truly integrate the concepts of marketing and management, making it more interdisciplinary. Managing a marketing department or marketing;

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Energy Modelling

explanations of the key topics. It provides a view of the analytical techniques and modelling strategies, helping those seeking to understand;

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Failure of Risk Management Why Its

and ineffective application of risk management strategies. These fundamental flaws propagate unrealistic perceptions of risk in business;

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Marketing Research

marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material;

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Marketing Value Metrics

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a;

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Hawks, Seagulls, and Mice

following perspectives: Strategic growth patterns Sales and marketing organization design Sales and marketing activity management Customer buying;

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Business Intelligence and Modelling

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling;

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