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Marketing: The Management Way

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Quantitative Marketing and Marketing Management

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method;

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Quantitative Modelling In Marketing And Management

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Quantitative Analysis in Marketing Management

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing;

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Marketing Research

Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a;

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Statistical Modeling for Management

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user;

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Marketing Research

marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material;

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Marketing Management

will truly integrate the concepts of marketing and management, making it more interdisciplinary. Managing a marketing department or marketing;

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Business Research Methods

student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Hawks, Seagulls, and Mice

following perspectives: Strategic growth patterns Sales and marketing organization design Sales and marketing activity management Customer buying;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Marketing Research

, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Marketing Research

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Contemporary Sport Marketing

students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.;

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Impact of Strategic Marketing Management

Oil and gas marketing companies have comparative advantages in adopting various marketing strategies using different technologies. Oil and;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Research: Methodological Foundations

Presents superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. Provides a solid framework to;

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Historical Research in Marketing Management

management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical;

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Historical Research in Marketing Management

management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical;

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Strategic Innovative Marketing

marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics;

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