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Marketing: The Management Way

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Marketing Management

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The;

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Strategy & Process In Marketing

Strategy and Process in Marketing explores marketing strategy and marketing management in a way that reflects the current paradigm shift;

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Essentials of Marketing Management

represent marketing management the way it is actually practiced in successful organisations today. In our view, leading and managing the aspects;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Product Launch the Microsoft Way

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book, providing an;

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Sales and Marketing the Six SIGMA Way

Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Design Management

disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers;

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Marketing Tourism Products

This book explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written;

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Business Relating Business

performance of both organisations and nations. Business Relating Business argues that business performance depends on the way a firm is connected;

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Business Relating Business

performance of both organisations and nations. Business Relating Business argues that business performance depends on the way a firm is connected;

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H2H Marketing

revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right;

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Marketing Management

phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic;

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Marketing Management

phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic;

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Marketing Management

The classic Marketing Management is an undisputed global best-seller - an encyclopaedia of marketing considered by many as the;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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A Framework for Marketing Management, Global Edition

marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the;

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Marketing Analytics

practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Current Issues in Services Management

in contemporary services management and paves the way for the understanding of actual tendencies.;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Strategic Marketing Management

management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing;

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