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Quantitative Modelling In Marketing And Management

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing;

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Quantitative Analysis in Marketing Management

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Quantitative Marketing and Marketing Management

Quantitative marketing has been gaining importance during the last decade. This is indicated by the ;...

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Statistical Modeling for Management

analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems;

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Marketing: The Management Way

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Analysing Quantitative Data for Business and Management Students

Analysis, Basic Components of Quantitative Data Analysis, Conducting Quantitative Data Analysis, Examples of Quantitative Data Analysis and;

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Business Marketing Management

Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis;

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Business Research Methods

student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other;

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Business Marketing Management

Providing treatment of business-to-business marketing, this market leader captures and integrates developments in market analysis;

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Quantitative Analysis in Operations Management

their quantitative knowledge. The books examines the different types of analysis techniques predictive, descriptive, evaluative and optimising;

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Advances In Quantitative Analysis Of Finance And Accounting (Vol. 4)

University and Trinity University). Advances in Quantitative Analysis of Finance and Accounting is an annual publication to disseminate developments;

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Quantitative Analysis for Management

Intended for courses in Management Science or Quantitative Methods, this new edition retains and updates the traditional, comprehensive;

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Quantitative Analysis for Management

Intended for courses in Management Science or Quantitative Methods, this new edition retains and updates the traditional, comprehensive;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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Advances In Quantitative Analysis Of Finance And Accounting (Vol. 5)

University and Trinity University). Advances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Methods For Analysing Quantitative Data

Analysis, Basic Components of Quantitative Data Analysis, Conducting Quantitative Data Analysis, Examples of Quantitative Data Analysis and;

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Marketing Research

Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a;

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Entrepreneurial Marketing and International New Ventures

analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies;

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Advances In Quantitative Analysis Of Finance And Accounting (Vol. 6)

University and Trinity University).Advances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate;

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Quantitative Portfolio Optimisation, Asset Allocation and Risk Management

, this practical book serves as a comprehensive guide to quantitative portfolio optimization, asset allocation and risk management. Providing an;

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Advances In Quantitative Analysis Of Finance And Accounting - New Series (Vol. 2)

University and Trinity University).Advances in Quantitative Analysis of Finance and Accounting, New Series is an annual publication designed to;

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