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Researching Marketing Decisions: The Indian Context

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological;

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Understanding India: Cultural Influences on Indian Television Commercials

context of a new consumer culture emerging due to economic liberalization, the book discusses these sketches of India.;

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Marketing in Context

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so;

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Strategic Marketing Decisions In Global Markets

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The;

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The Essence of Small Business

management decisions in the context of the international marketing process.;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;

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Understanding Buying Behaviour of Indian Families

vast literature on the subject is available on Western society, there is a dearth of material on purchase behaviour of Indian families. This;

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Marketing Pathfinder

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to;

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Citizenship and Statelessness in Sri Lanka

Citizenship and Statelessness in Sri Lanka analyses the context of the agreement between the Sri Lankan and Indian government that led;

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Christian Inculturation in India

and the critique offered of these outcomes, especially by Dalit theologians. This book highlights how the Indian context has informed global;

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Christian Inculturation in India

and the critique offered of these outcomes, especially by Dalit theologians. This book highlights how the Indian context has informed global;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Social Media in the Marketing Context

and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context;

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Indian Caes In B2B Marketing

Indian Caes in B2B Marketing;

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Foreign Investment Promotion

multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward;

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Foreign Investment Promotion

multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward;

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Basic Marketing Research

focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.;

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Marketing with MyMarketingLab Pack

Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions;

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Start-up Marketing Strategies in India

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Strategic Marketing and the Future of Consumer Behaviour

The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments;

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Essential guide to marketing planning

Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan;

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Australian Restitution Law

, to place those decisions in an Australian context. In the last decade, there has been a significant number of Australian decisions which;

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Australian Restitution Law

, to place those decisions in an Australian context. In the last decade, there has been a significant number of Australian decisions which;

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