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Understanding India: Cultural Influences on Indian Television Commercials

Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It;

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Advertising to Children in China

understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to;

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Analyzing Music in Advertising

neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials;

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Analyzing Music in Advertising

neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials;

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TV Commercials: How to Make Them

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics;

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Television in India

This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until;

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Television in India

This book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until;

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Unsettling India

reconfigure affective connections to India and what it means to be Indian, both within the country and outside. Drawing on media and cultural studies;

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All about India

world where people learn about India through what they see in movies and on television shows. There are so many negative stereotypes about India;

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An ABC of Indian Culture

An authentic interpretation of over 400 Indian concepts and practices derived from a personal exploration of India, over a period of 50;

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Indian Culture and Work Organisations in Transition

This book analyses key theoretical influences on Indian culture in a business context. It shows the interactions between indigenous culture;

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Harvesting Minds

What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a;

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Indian Arrivals, 1870-1915

several different textual and cultural angles the central place of India in the British metropolitan imagination at this relatively early stage;

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Indian Arrivals 1870 1915

several different textual and cultural angles the central place of India in the British metropolitan imagination at this relatively early stage;

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Anglophone Poetry in Colonial India, 1780-1913

. The anthology brings together poets who were in fact colleagues, competitors, and influences on each other. The historical scope of the;

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Media, Gender, and Popular Culture in India: Tracking Change and Continuity

, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques;

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Doing Business in India

implementation of these strategies in India. The remaining chapters focus on successful cross-cultural management of Indian managers and employees, the;

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Television in Society

Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media;

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Understanding Buying Behaviour of Indian Families

, influences the purchase of various products. The influence of family in the purchase decision-making depends upon the cultural background. Though;

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A History of India

Presenting the grand sweep of Indian history from antiquity to the present, A History of India is a detailed and authoritative account;

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History Of India

Presenting the grand sweep of Indian history from antiquity to the present, A History of India is a detailed and authoritative account;

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Sign Wars

care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary;

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Eurasia and India

the Indian Himalayas due to common traditions and Buddhist culture. The Eurasianism of Russia brings it closer to India in historico-cultural;

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Eurasia and India

the Indian Himalayas due to common traditions and Buddhist culture. The Eurasianism of Russia brings it closer to India in historico-cultural;

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Interpreting Early India

, particularly on religion and society in ancient India. This volume has essays on Durkheim and Weber's views on Indian caste and society; on D.D;

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Piracy in the Indian Film Industry

Piracy in the Indian Film Industry: Copyright and Cultural Consonance sheds light on how copyright law works at the grassroots level;

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Indian Cultural Diplomacy

The Book is a window on Indian cultural diplomacy, which is set against the backdrop of its ethos of 'Vasudhaiva Kutumbakam' (The World;

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