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TV Commercials: How to Make Them

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics;

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Advertising to Children in China

of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following;

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Analyzing Music in Advertising

neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials;

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Analyzing Music in Advertising

neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials;

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Modelling and Acting for Kids

television studio; how to make one job lead to another; how to cope with success and handle problems.;

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Understanding India: Cultural Influences on Indian Television Commercials

focuses on how key production decisions shape a television commercial's visual language. The larger goal of the book is to delineate the link;

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Harvesting Minds

What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a;

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Sign Wars

Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or;

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Voice-Overs

Voice-Overs is an insider's guide to voicing radio and television commercials. Bernard Graham Shaw draws upon his nearly 20 years of voice;

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Television in Society

? How do we study and interpret television? What are the effects of television on individuals and society, and how do we measure them? What;

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The Beauty of the Beasts

A noted Hollywood animal behaviorist describes how he developed affection training, and recounts the lions, chimpanzees, bears, bulls;

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Getting Into Films and Television, 9th Edition

. Feature films; 3. Commercials; 4. Documentries; 5. Animation; 6. Television; 7. Training for film and television; 8. Selling yourself to film and;

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How Television Shapes Our Worldview

might never see it in real life. How Television Shapes Our Worldview brings together a diverse set of scholars, methodologies, and theoretical;

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How Television Shapes Our Worldview

might never see it in real life. How Television Shapes Our Worldview brings together a diverse set of scholars, methodologies, and theoretical;

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Advertising as a marketing communication tool

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV;

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Semiotics in Language Education

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how;

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Advertising

editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara;

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Global Goes Local

pre-war Shanghai to television dramas in China and TV commercials in Malaysia. International scholars with varying disciplinary perspectives;

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The Post-2000 Film Western

productions, to works such as experimental films and television commercials, the contributors seek to account for the appeal and currency of the film;

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The Post-2000 Film Western

productions, to works such as experimental films and television commercials, the contributors seek to account for the appeal and currency of the film;

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Primetime Politics

The average American watches over 25 hours of television each week. Ninety-nine percent of U.S. households have at least one TV set, and 66;

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Impact of Television Advertisement on Purchases made for children

to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial;

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Introduction to Marketing

recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television;

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Actor's Guide To Auditions And Interviews

and performing the piece, sight-reading, interview techniques, coping with nerves and even suggestions on how to use those inevitable periods;

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Europe's Best Advertising

The 21st annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing;

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How Christmas Can Change Your Life

Christmas - it's the most wonderful time of the year. Films, TV shows and commercials tell us that everything is great, everyone;

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Actor's Guide to Getting Work

, this practical, comprehensive guide contains invaluable information and advice to enable actors to make the most of: drama schools; audition;

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