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The Bare Bones Introduction to Integrated Marketing Communication

, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step;

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The Bare Bones Introduction to Integrated Marketing Communication

, inexpensive text focuses exclusively on introductory issues concerning IMC as both a communication device and as a profession. Robyn Blakeman's step;

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Developing a Creative and Innovative Integrated Marketing Communication Plan

For advertising and marketing courses in the schools of business and journalism. Able to be used as both a stand alone item or a;

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Cracking the Ad Code

communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect;

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Cracking the Ad Code

communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect;

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The Role of Ethics in Advertising and the Effects of Social Media

will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Handbook of Research on International Advertising

research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference;

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Sport Teams, Fans, and Twitter

on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication;

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Sport Teams, Fans, and Twitter

on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Digital Advertising and Marketing Communication

communication, this book extensively covers topics like search engine optimization, search engine marketing, content automation, etc. in a lucid manner.;

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Advertising Management

is a part of marketing communication mix. It refers to the use of audio and visual to promote or sell any product, idea or service. The;

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Dynamics of International Advertising

planning. Ethical concerns are highlighted as well. Dynamics of International Advertising is a comprehensive text for upper-division;

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey;

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Communicational Marketing

reader with communication-oriented marketing strategies. Communicational marketing presupposes a competent, self-directed buyer who;

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Advertising, Promotion and Marketing Communications

strategies, developing a communications strategy, budgeting and setting long-term goals. Marketing practice is based on the marketing of product;

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Strategic Advertising Management

Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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Advertising and Branding

with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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The Blueprint for Strategic Advertising

, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an;

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The Blueprint for Strategic Advertising

, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an;

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