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Communicational Marketing

/> In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned;

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The Marketing of Political Parties

elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis;

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The Marketing of Political Parties

elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis;

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Communication as Organizing

communicational answer to the question, what is an organization? through contributions from an international set of scholars and researchers. The;

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Communication as Organizing

communicational answer to the question, what is an organization? through contributions from an international set of scholars and researchers. The;

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Communication Breakdown

The communicational factors underlying mental illness are clinically specified for the major categories of the psychoses, as well as the;

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Philosophy and Communication

relations. The communicational significance of a certain kind of architecture is scrutinized, as well as that of images in our media-saturated;

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The Unconscious Domain

This book enumerates the components of the unconscious domain (or realm), and attempts to uncover the proposed communicational network;

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Die Fassung *C Des >Nibelungenliedsklage

This study investigates the communicational and constitutive dimensions of version *C of the Nibelungenlied and Klage as part of a;

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Briefe 1693-1698

18th centuries. It provides insight into the communicational structures of the res publica litteraria of the earl;

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Tourism and Cultural Mediation

communications. Derived from that, the book provides an indicator of the communicational means applied in the tourism industry. The book should;

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The Media in the Network Society

In the Network Society the development of a new communicational model has been taking shape. A communicational model characterized by the;

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Economia: Fall 2010

Daniel Wills Communicational Bias in Monetary Policy: Can Words Forecast Deeds? By Pablo Pincheira and Mauricio Calani;

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Mobile Technologies of the City

rebuilt and updated. Emergent practices of physical, informational and communicational mobility are reconfiguring patterns of movement, co;

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Mobile Technologies of the City

rebuilt and updated. Emergent practices of physical, informational and communicational mobility are reconfiguring patterns of movement, co;

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Dis/organization as Communication

This book accounts for the transformation of organizations in a post-bureaucratic era by bringing a communicational lens to the ontological;

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Dis/organization as Communication

This book accounts for the transformation of organizations in a post-bureaucratic era by bringing a communicational lens to the ontological;

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Children Designers

), but also about design and user interfaces, as well as representational, pedagogical, and communicational issues.;

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Communication Strategies in Medical Settings

method to solve tensed medical situations, and a way to improve communicational skills.;

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The Call to Personhood

practices are required by personal being? The central insight, that human identity is most productively understood in communicational terms, leads;

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Names in the Economy

newer linguistic theories, sociological and communicational views, multimodality theory, and branding theories.The authors are scholars from;

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Playing with Virtuality

communicational mechanisms of games that support the player's immersion in virtual worlds. Unfortunately, the discussion and the academic research about;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehen;...

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized aroun;...

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Virtual Communication

operational by creating a system of communicational and informational competencies specific to the teaching personnel. To this end, the Mixed Standard;

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Images in Language

Learning and teaching are faced with radically new challenges in today's rapidly changing world and its deeply transformed communicational;

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A Transnational Critique of Japaneseness

perspective, examining ways to make Japanese nationhood more inclusive. Kawai analyzes a variety of communicational practices during the first two;

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