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Global Political Marketing

studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means;

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Global Political Marketing

studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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Political Marketing in the United States

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date;

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The Marketing of Political Parties

political ideology, and what affect this is having on the voter perceptions of the parties. -- .;

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The Marketing of Political Parties

political ideology, and what affect this is having on the voter perceptions of the parties. -- .;

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Political Marketing

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties;

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Political Marketing

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power;

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Political Marketing and British Political Parties (2nd Edition)

The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a;

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Political Marketing

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use;

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The Idea of Political Marketing

. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between;

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Canadian Parties in Transition

Canadian Parties in Transition examines the transformation of party politics in Canada and the possible shape the party system might take;

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Campaigns and Political Marketing

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been;

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Campaigns and Political Marketing

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been;

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Current Issues in Political Marketing

into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all;

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Current Issues in Political Marketing

into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all;

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Political Marketing

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to;

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Relational Political Marketing in Party-Centred Democracies

marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political;

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Relational Political Marketing in Party-Centred Democracies

marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political;

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Political Marketing

academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.;

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Political Marketing

academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.;

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Gender and Political Marketing in the United States and the 2016 Presidential Election

perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on;

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Routledge Handbook of Political Marketing

of political marketing on politics including its' role in the changing relationship between political leaders, parties and voters. With each chapter;

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Routledge Handbook of Political Marketing

of political marketing on politics including its' role in the changing relationship between political leaders, parties and voters. With each chapter;

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African Political Parties

This book interrogates the political health of African political parties and evaluates the theory and practice of party functions, ideology;

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Communication Of Politics

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building;

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Communication of Politics

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building;

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