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Marketing Technology and Customer Commitment in the New Economy

, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and;

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Superior Customer Value

. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials;

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Superior Customer Value

. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

Vergelijkbare producten zoals Strategic Marketing

Strategic Marketing

marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing;

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Scoring Points

set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale;

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Scoring Points

set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale;

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COVID 19 Technology and Marketing

of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as;

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New Economy Excellence Series

personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and;

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Principles of Marketing

. arketing and the Economy. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and todays;

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Principles of Marketing, plus MyMarketingLab with Pearson eText, Global Edition

and the Economy. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and todays;

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Smart Marketing With the Internet of Things

, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet;

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Subscription Marketing

business, beyond simply generating more leads and hoping for the best? In the subscription economy, marketing needs to adopt a new;

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Strategic Marketing

advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer;

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Customer Equity

implementing and using this new system, Customer Equity is the book companies and marketers must consult if they hope to acquire and retain the most;

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Obsessed

unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms. In Obsessed, we demystify the;

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Marketing

Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation;

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Subscription Marketing

and programs to increase customer retention, reduce churn, and support customer advocacy. The book describes marketing practices that;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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The New Direct Marketing

and practice for over a decade, now exhaustively revised and updated to encompass today's new technology, The New Direct Marketing, Third;

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Marketing Research for Managers

includes: * The development of the knowledge economy * Analysis of customer relationship management * Comprehensive discussion of electronic;

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Marketing Research for Managers

includes: * The development of the knowledge economy * Analysis of customer relationship management * Comprehensive discussion of electronic;

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Marketing the e-Business

requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology;

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Marketing the e-Business

requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology;

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Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the;

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Marketing Perspectives

. Areas include some of the most significant and fast growing sectors of the developed economy, such as: * Digital marketing * The experience;

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