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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;

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Managing Business Marketing & Sales

This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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Marketing Fundamentals

. With 'Practitioner's Perspectives' and 'Professor's Perspectives' in each chapter, this textbook brings the subject to life from a global;

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Contemporary Issues in Marketing

the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a;

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Essentials Of Marketing

any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition;

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Debates in Marketing Orientation

organization. How can academic and professional marketing perspectives be integrated? What are the main issues about understanding and analysing;

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Developing Digital Marketing

geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing;

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Marketing Management

real-world, global perspectives.;

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Organizing Marketing and Sales

firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.;

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Marketing

this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago Does marketing really;

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Marketing

this situation and makes critical perspectives accessible to all' - Professor Rob Lawson, University of Otago Does marketing really;

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The SAGE Handbook of Marketing Theory

of perspectives in one volume.;

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Marketing Organisation (Rle Marketing)

positioning of the marketing function The analytical perspectives of information-processing theories of organisation The;

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Marketing Organisation (RLE Marketing)

marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information;

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Journal of Ambulatory Care Management

This invaluable collection of articles on marketing ambulatory care co vers marketing perspectives, consumer demographics, attitudes and;

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Marketing and Feminism

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting;

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Marketing and Feminism

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting;

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Marketing

of electronic tools available on the book's website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for;

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Does Marketing Need Reform?: Fresh Perspectives on the Future

how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives;

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Internal Marketing

significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.;

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Internal Marketing

significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.;

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Strategic Perspectives in Destination Marketing

prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications;

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Relationship Marketing and Customer Relationship Management

Written with undergraduate and postgraduate students in mind, this second edition provides new perspectives on the meaning of marketing;

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New Perspectives on Critical Marketing and Consumer Society

. These challenges in the marketplace are being driven by international, social and technological advances. New Perspectives on Critical;

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Advances in International Marketing

methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.;

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