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Marketing Issues in Western Europe

of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing;

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Marketing in Central and Eastern Europe

examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with;

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The Sustainable Marketing Concept in European SMEs

publication focussing on the scope of sustainable marketing applications by SMEs providing comparison, data analysis and insights from Western Europe;

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Trade Unions and Politics in Western Europe

This book analyses the politics and political issues associated with Trade Unions and Trade Unionism in Western Europe.;

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Competitive Marketing Strategy for Europe

. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range;

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International Marketing

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global;

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International Marketing, European Edition

text. It provides authoritative coverage of marketing issues and many examples taken from European and Asian countries. New issues include;

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International Marketing

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes;

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Citizenship and Identity in Europe

of Europe who seek analyses of these issues in Eastern, central and Western Europe from a wide range of perspectives. At a time when the future;

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Citizenship and Identity in Europe

of Europe who seek analyses of these issues in Eastern, central and Western Europe from a wide range of perspectives. At a time when the future;

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Western Europe Since 1945

Taking a thematic approach, this keenly awaited new edition addresses the major political and economic developments in Western Europe since;

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Megatrends Europe

Among these imagined scenarios for the future of Europe is a vision of 2050 in which the European Union has been dismantled; Western Europe;

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Entrepreneurship in Europe

The changing character of the economies in Eastern and Western Europe are leading more people to start their own businesses. This volume;

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Entrepreneurship in Europe

The changing character of the economies in Eastern and Western Europe are leading more people to start their own businesses. This volume;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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International Strategic Marketing

include: marketing information systems marketing research product development pricing issues international promotion distribution;

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International Strategic Marketing

include: marketing information systems marketing research product development pricing issues international promotion distribution;

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Politics In Western Europe Today: Perspectives, Politics And

Examining such issues as the welfare state, the politics of unemployment and government-industry relations, this work looks at the;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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A Political History of Western Europe Since 1945

up to the present day. The book covers issues and developments in national politics, and the movement towards greater unity in Western Europe;

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Political History Of Western Europe Since 1945

up to the present day. The book covers issues and developments in national politics, and the movement towards greater unity in Western Europe;

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Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues;

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Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues;

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of;...

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