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Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues;

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Marketing Issues in Pacific Area Tourism

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues;

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Tourism in the Pacific

Concerned with the role of tourism in the Pacific area, this text examines the subsequent economic, social, cultural, political;

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Place Event Marketing in the Asia Pacific Region

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion;

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Recent Advances in Tourism Marketing Research

issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling;

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Marketing Tourism Destinations

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation;

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Managing Asian Destinations

Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to;

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Managing Asian Destinations

Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to;

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The Handbook of Managing and Marketing Tourism Experiences

and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to;

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Business Travel and Tourism

perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including;

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Business Travel and Tourism

perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including;

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The International Marketing of Travel and Tourism

. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way;

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Marketing Rural Tourism Experience and Enterprise

the processes of place making. Academics in the area of marketing and tourism as well as development studies will appreciate the;

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Cultural and Heritage Tourism in Asia and the Pacific

. However tourism has grown so rapidly that many issues associated with the incorporation of cultural and heritage experiences in tourist;

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Tourism at the Grassroots

In two regions where tourism is of considerable economic importance, eastern Asia and the Pacific, there have been remarkably few studies;

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Accessible Tourism

tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the;

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Accessible Tourism

tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the;

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City Integration and Tourism Development in the Greater Bay Area, China

City Integration and Tourism Development in the Greater Bay Area, China explores the tourism development related issues of city integration;

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Tourism Marketing

collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues;

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Tourism Promotion And Power

sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender;

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Hospitality and Tourism

and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area;

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Marketing for Tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various;

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Marketing for Tourism

The fourth edition of Marketing for Tourism provides an introduction to the general theory of marketing and its application in the various;

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Tourism Destination Marketing

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations;

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Climate Change and Tourism in the Asia Pacific

. This book examines climate change issues related to tourism in the Asia Pacific region. Chapters discuss demand and supply side issues, explore;

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Tourism at the Grassroots

In two regions where tourism is of considerable economic importance, eastern Asia and the Pacific, there have been remarkably few studies;

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Handbook of Tourism and Quality-of-Life Research

Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research;

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