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Handbook of Research on Consumerism in Business and Marketing

of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and;

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Green Marketing as a Positive Driver Toward Business Sustainability

. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications;

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Strategic Business Marketing

, marketing research, consumerism, environmentalism, product design strategies and strategic alliances.;

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The Marketing Plan Handbook

Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Handbook of Pricing Research in Marketing

of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics;

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Research Handbook of Marketing in Emerging Economies

Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances;

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Handbook of Business-to-Business Marketing

managerial perspective (state of theory and state of practice); a concise state-of-art review summarizing what we know about the area; and a research;

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Handbook of Research on Effective Marketing in Contemporary Globalism

success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance;

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The Routledge Handbook of Tourism Marketing

and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;

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The Routledge Handbook of Tourism Marketing

and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter;

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Handbook of Research on Asian Business

, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety;

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Handbook of Research on Asian Business

, there is relatively little systematic integration of our knowledge and research on Asian business. The contributors, drawn from a variety;

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Handbook of Qualitative Research Methods for International Business

of qualitative researchers, the Handbook of Qualitative Research Methods for International Business should be on the bookshelves of students and scholars;

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Handbook of Qualitative Research Methods for International Business

of qualitative researchers, the Handbook of Qualitative Research Methods for International Business should be on the bookshelves of students and scholars;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Routledge Handbook of Football Marketing

of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and;

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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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Handbook of Market Segmentation

latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices;

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Handbook of Market Segmentation

latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices;

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Ethical Consumerism and Comparative Studies Across Different Cultures

these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides;

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Handbook of Research on Interdisciplinary Approaches to Digital Transformation and Innovation

its innovations. The Handbook of Research on Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging;

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

''This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology;

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Handbook of Services Marketing and Management

, and cross-disciplinary mix of authors, all contributing cutting-edge material on the frontiers of service research. This handbook includes a;

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Handbook of Marketing and Finance

marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a;

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Teenagers as Customers

of research such as juvenile development, consumerism as well as marketing management for the first time and specifically examines it with a focus on;

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Handbook of Marketing

in developing Handbook of Marketing. The book fills a major void in the marketing literature on marketing management and will serve the discipline for;

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