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Handbook on Cross-Cultural Marketing

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international;

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Handbook of Cross-Cultural Marketing

standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on;

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Cross-Cultural Marketing

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have;

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Cross-Cultural Marketing

culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations, very little material exists on the;

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The Blackwell Encyclopedia of Management

entries * Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Performance And Cosmopolitics

This ground-breaking study of cross-cultural theatre in the Australasian region focuses on theatrical events and practices in avant-garde;

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Newer Insights into Marketing

of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this;

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Newer Insights into Marketing

of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this;

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Marketing Across Culture

marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing;

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Handbook of International Perspectives on Early Childhood Education

The Handbook of International Perspectives on Early Childhood Education provides a groundbreaking compilation of research from an;

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Handbook of International Perspectives on Early Childhood Education

The Handbook of International Perspectives on Early Childhood Education provides a groundbreaking compilation of research from an;

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The SAGE Handbook of Contemporary Cross-Cultural Management

This Handbook presents a comprehensive and contemporary compendium of the field of cross-cultural management (CCM) examining emerging;

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Marketing Across Cultures

of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and;

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Global and Cross-Cultural Handbook

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The Marketing Plan Handbook

Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the;

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The Handbook of Communication in Cross-Cultural Perspective

is focused on, and will be an authoritative resource for understanding communication in cross-cultural perspective. Designed at the nexus of various;

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The Handbook of Communication in Cross-cultural Perspective

is focused on, and will be an authoritative resource for understanding communication in cross-cultural perspective. Designed at the nexus of various;

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The Blackwell Handbook of Cross-Cultural Management

This is the first handbook to provide an overview of the major theoretical perspectives in cross--cultural management and to look at how;

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Handbook of Qualitative Research Methods for International Business

This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar;

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Handbook of Qualitative Research Methods for International Business

This innovative Handbook draws together and reflects on the specific methodological challenges that an international business scholar;

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Cross-Cultural and Intercultural Communication

communication across cultures; nonverbal communication across cultures; cultural influences on the expression and perception of emotions; identity and;

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Cross-Cultural Behaviour in Tourism

: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and;

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Cross-Cultural Behaviour in Tourism

: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and;

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Global Perspectives in Cross-cultural and Cross-national Consumer Research

: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy;

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy;

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