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Handbook on Cross-Cultural Marketing

Disillusionment with globalization, along with a rise in nationalist sentiment, may lead us to ask whether cross-cultural or international;

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Handbook of Cross-Cultural Marketing

market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook;

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Cross-Cultural Marketing

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-Cultural Marketing

culture. Apart from the odd vignette showing how cultural misunderstandings can affect business relations, very little material exists on the;

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The Blackwell Encyclopedia of Management

cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information;

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The SAGE Handbook of Contemporary Cross-Cultural Management

This Handbook presents a comprehensive and contemporary compendium of the field of cross-cultural management (CCM) examining emerging;

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The Blackwell Handbook of Cross-Cultural Management

This is the first handbook to provide an overview of the major theoretical perspectives in cross--cultural management and to look at how;

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Newer Insights into Marketing

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;

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Newer Insights into Marketing

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration;

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Performance And Cosmopolitics

This ground-breaking study of cross-cultural theatre in the Australasian region focuses on theatrical events and practices in avant-garde;

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The Handbook of Communication in Cross-Cultural Perspective

from 17 countries across 6 continents. Together, the studies examine, through cultural analyses, communication practices in cross-cultural;

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The Handbook of Communication in Cross-cultural Perspective

from 17 countries across 6 continents. Together, the studies examine, through cultural analyses, communication practices in cross-cultural;

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Global and Cross-Cultural Handbook

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Handbook of International Perspectives on Early Childhood Education

interdisciplinary group of distinguished experts in early childhood education (ECE), child development, cultural and cross-cultural research in the;

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Handbook of International Perspectives on Early Childhood Education

interdisciplinary group of distinguished experts in early childhood education (ECE), child development, cultural and cross-cultural research in the;

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Marketing Across Cultures

of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can appreciate and;

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Handbook of Research in International Marketing

market entry modes, strategy, and cross cultural issues. Parts V and VI discuss global electronic commerce as well as diffusion models, country;

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Handbook of Research in International Marketing

market entry modes, strategy, and cross cultural issues. Parts V and VI discuss global electronic commerce as well as diffusion models, country;

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The Marketing Plan Handbook

Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywr;...

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Cross-Cultural and Intercultural Communication

version contains only the chapters dealing with cross-cultural and intercultural communication. Cross-Cultural and Intercultural Communication;

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Handbook of Qualitative Research Methods for International Business

of IB, researchers in international management and marketing, and teachers of cross-cultural and IB research methods.;

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Handbook of Qualitative Research Methods for International Business

of IB, researchers in international management and marketing, and teachers of cross-cultural and IB research methods.;

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Global Marketing And Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Marketing Across Culture

marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing;

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