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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research in International Marketing

direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this;

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Handbook on Cross-Cultural Marketing

research will be necessary in the coming years and, if it is, what form it will take. While all international marketing is cross-cultural, not all;

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Handbook of Research in International Marketing

direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this;

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Handbook of Measures for International Entrepreneurship Research

The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and;

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Handbook of Measures for International Entrepren MultiItem Scales Crossing Disciplines and Contexts

The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and;

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Handbook of Services Marketing and Management

marketing today. Editors Swartz and Iacobucci have recruited many of the leading names in service research to write the chapters in the book;

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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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Handbook of Marketing

of where research in marketing is taking us' - Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business School The;

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Handbook of Marketing

of where research in marketing is taking us' - Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business School The;

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The Routledge Handbook of Destination Marketing

prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform;

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Handbook of Qualitative Research Methods for International Business

raises concerns specific to international business scholars. Covering the entire life cycle of a research project from its philosophical;

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Handbook of Qualitative Research Methods for International Business

raises concerns specific to international business scholars. Covering the entire life cycle of a research project from its philosophical;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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Routledge Handbook of Political Marketing

introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Handbook of Niche Marketing

in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource;

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Cambridge Marketing Handbook

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Research Handbook on Export Marketing

The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around;

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Routledge Handbook of Football Marketing

football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain;

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Routledge Handbook of Football Marketing

football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain;

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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.;

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The SAGE Handbook of Marketing Ethics

This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field;

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Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars;

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