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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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The Advertising Handbook

international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;

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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Essentials Of Marketing Communications

, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for;

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Handbook of Consumer Psychology

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. book on the market, chapters address must-know changes to;

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Routledge Handbook of Football Marketing

, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the;

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Routledge Handbook of Football Marketing

, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge;

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Integrated Marketing Communications

aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured;

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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The Communications Handbook

For more than six years, The Communications Handbook stood as the definitive, one-stop reference for the entire field. With new chapters;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Ethics in Marketing and Communications

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors;

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A Reader in Marketing Communications

subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core;

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A Reader in Marketing Communications

subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core;

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Handbook of Visual Communications

This volume is the most comprehensive reference work on visual communications to date. An international group of well-known experts in the;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing;

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Handbook of Research on Mobile Marketing Management

The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;

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