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Marketing Communications

Offers an outline of the theories, methodologies and applications of marketing communications in a continental context. This third edition;

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Ethics in Marketing and Communications

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors;

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Fashion Marketing and Communication

existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws;

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Fashion Marketing and Communication

existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws;

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Truth in Marketing

understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the;

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Truth in Marketing

understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the;

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Fundamentals of Public Relations and Marketing Communications in Canada

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Integrated Marketing Communications In Advertising And Promotion

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;

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Integrated Marketing Communications In Advertising And Promo

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;

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Marketing Communications

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It;

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Integrated Marketing Communications

Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all;

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications;

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective;

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Marketing Communications

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is the only textbook in marketing;

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The Role of Ethics in Advertising and the Effects of Social Media

include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with;

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Corporate Blogs and Communications in Relationship Marketing

Corporate Blogs and Communications in Relationship Marketing is een boek van Ann Katrin Deterding;

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Marketing Communications

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Successful Marketing Communications

of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for;

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Successful Marketing Communications

of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for;

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Marketing Communications Classics

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user;

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Marketing Communications

critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate;

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for;...

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