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Truth in Marketing

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators;

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Truth in Marketing

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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Body of Truth

In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human;

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Truth. The new Rules for Marketing in a Skeptical World

them every day, buyers just want brands they can believe in from companies they can trust. In Truth, marketing expert Lynn Upshaw offers a;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Controversy in Marketing Theory

guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and;

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B2B Marketing Confessions

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to;

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Marketing Theory

methods, truth, and objectivity.;

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The Truth in Network Marketing

missing piece to your success.- Learn the truth behind lies- Discover how to build your business- Master the skill of energy leadership"I have;

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Romancing the Market

ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors;

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Romancing the Market

ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors;

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Mass Moralizing

studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling;

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The Direct Marketing Cookbook

can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing;

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The Direct Marketing Cookbook

can build their customer base and keep customers coming back. The simple truth is that many business professionals have little or no marketing;

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Ambush Marketing Toolkit

Make the most of ambush marketing There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that;

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Marketing the Third Reich

-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable;

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Marketing the Third Reich

-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable;

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The Non-Obvious Guide to Marketing & Branding (Without a Big Budget)

those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every;

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A Student's Guide to Right, Left and Truth

sustained truth-seeking leads people toward the political center. Each chapter offers divide-bridging discussions of issues such as regulation;

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The Palgrave Handbook of Deceptive Communication

Deception and truth-telling weave through the fabric of nearly all human interactions and every communication context. The Palgrave;

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Network Marketing Survival - Choosing the Right Company & Always Making Profit from Them All!

THE SHOCKING TRUTH! Congratulations if you are a newcomer or veteran in this world of MLM and allowing me to help you in taking the next;

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Ethical Branding and Marketing

branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases;

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Marketing Artificial Intelligence

understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI;

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Public Relations and Branding in Health Communication Programs

branding strategies to improve program effectiveness. In this case study of the Heart Truth campaign for women and heart disease, the excellence;

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Ethical Branding and Marketing: Cases and Lessons

branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases;

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Post-Rational Planning

Post-Rational Planning confronts today's threats to truth, particularly after recent news events that present alternative facts and media;

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