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them every day, buyers just want brands they can believe in from companies they can trust. In Truth, marketing expert Lynn Upshaw offers a;
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, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing;
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The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information;
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The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated;
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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite;
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in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to;
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in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to;
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skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing;
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their potential--thus creating a windfall of opportunity for marketers. Based on extensive consumer research, Mass Affluence outlines seven new;
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pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice.;
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A complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are;
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' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book;
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world. Skeptical theism tackles the problem of evil by proposing a limited skepticism about the purposes of God, and our abilities to;
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methodology. This book gives you the world-class insight you need to make it happen. * Discover the new rules of marketing * Stand out and create WOW;
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the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the;
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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.;
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In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human;
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rather than from establishing the truth of our own positive tenets. The impeccably professional work of a mature and distinguished logician and;
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marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces;
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marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces;
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author has a talent for explaining the complicated and misunderstood field of network marketing in a way that even those new to the business as;
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ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors;
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ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors;
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that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and;
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