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Measurement and Research Methods in International Marketing
development and application of novel research methods, for example in the context of marketing efficiency measurement or international market;
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Fundamentals of Marketing Research
covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research;
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The SAGE Handbook of Research Methods in Political Science and International Relations
The SAGE Handbook of Research Methods in Political Science and International Relations offers a comprehensive overview of research;
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Emotion Measurement
> Reviews both the academic and the applied strands of emotion measurement research Focuses on cross-cultural studies of emotions;
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Measurement in Marketing Research
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested;
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International Marketing Research
International Marketing Research is widely regarded as the definitive textbook in its field. In this second edition, Craig and Douglas;
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Measurement in Marketing
Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three;
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Business Research Methods
business areas. Business Research Methods, 8/e, International Edition is the ideal text for undergraduate and first year MBA courses in marketing;
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Qualitative Marketing Research
processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;
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Qualitative Marketing Research
processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual;
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Marketing Management
research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and;
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Handbook of Measurement Error Models
summarize methods and strategies of handling different measurement error problems, research in this area continues to attract extensive attention;
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The Marketing Research Guide
newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced;
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The Marketing Research Guide
newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced;
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Routledge International Handbook of Advanced Quantitative Methods in Nursing Research
Research provides a new, comprehensive, and authoritative treatment of advanced quantitative methods for nursing research. Incorporating past;
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Contemporary Issues in Branding
consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership;
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Contemporary Issues in Branding
authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication;
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Educational Research, Methodology And Measurement
the improvement of measurement for educational research. Articles include updated and revised material from the International Encyclopedia;
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Applying Qualitative Methods to Marketing Management Research
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;
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Applying Qualitative Methods to Marketing Management Research
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to;
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New Challenges To International Marketing
marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account;
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Research Methods in International Business
Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers;
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Research Methods in International Business
Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers;
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Marketing Research
applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based;
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Research And Measurement Issues In Gambling Studies
knowledge in the area, research trends, and information gaps; and international contributors provide commentary on the methodologies and measurement;
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Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research;
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