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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical;

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Contemporary Issues in Branding

understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text;

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Contemporary Issues in Branding

understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this;

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Ethical Branding and Marketing

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real;

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Nation Branding

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;

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Ethical Branding and Marketing: Cases and Lessons

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated;

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The Routledge Companion to Contemporary Brand Management

provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their;

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The Routledge Companion to Contemporary Brand Management

provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their;

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Unraveling branding systems

PhD thesis on the application of systems constellations on branding issues.;

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Brands

of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as;

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Brands

of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as;

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Branding in Commerce & Marketing

The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;

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The Nordic Wave in Place Branding

ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism;

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Contemporary Perspectives on Corporate Marketing

Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing;

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Contemporary Perspectives On Corporate Marketing

Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing;

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Intellectual Property Branding in the Developing World

competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and;

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Intellectual Property Branding in the Developing World

competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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Nation Branding: Concepts, Issues, Practice

world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and;

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Nation Branding: Concepts, Issues, Practice

world. * Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Popular Geopolitics and Nation Branding in the Post-Soviet Realm

This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States;

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Beyond Branding

, engaging consumers in ethical issues- and the overall business benefits of 'open' branding.;

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Handbook Of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media;

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The Branding of Tourist Destinations

contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a;

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