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The Nordic Wave in Place Branding

global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to;

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Gender Equality and Nation Branding in the Nordic Region

and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation;

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Nordic Consumer Culture

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within;

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Northern Lights

This volume is a collection of essays based on papers given at the Nordic Translation Conference, which took place in London in March 2008;

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Online Place Branding

marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;

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Public Branding and Marketing

, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;

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Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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Place Brand Formation and Local Identities

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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City Branding and Promotion

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Asia Branding

across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;

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Prostitution Policy in the Nordic Region

There is great interest internationally in the development of prostitution policies in the Nordic countries after Sweden, Norway and;

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Prostitution Policy in the Nordic Region

There is great interest internationally in the development of prostitution policies in the Nordic countries after Sweden, Norway and;

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Nordic Perspectives on Naturebased Tourism From Placebased Resources to Valueadded Experiences

lessons for the field more broadly. Featuring contributions from expert scholars, Nordic Perspectives on Nature-Based Tourism examines the;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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Urban Events, Place Branding and Promotion

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;

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