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global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to;
Vergelijkbare producten zoals The Nordic Wave in Place Branding
and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation;
Vergelijkbare producten zoals Gender Equality and Nation Branding in the Nordic Region
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within;
Vergelijkbare producten zoals Nordic Consumer Culture
This volume is a collection of essays based on papers given at the Nordic Translation Conference, which took place in London in March 2008;
Vergelijkbare producten zoals Northern Lights
marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots;
Vergelijkbare producten zoals Online Place Branding
, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;
Vergelijkbare producten zoals Public Branding and Marketing
The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;
Vergelijkbare producten zoals International Place Branding Yearbook 2010
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;
Vergelijkbare producten zoals Inclusive Place Branding
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local;
Vergelijkbare producten zoals Inclusive Place Branding
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this;
Vergelijkbare producten zoals Handbook on Place Branding and Marketing
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;
Vergelijkbare producten zoals Place Brand Formation and Local Identities
This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It;
Vergelijkbare producten zoals Place Brand Formation and Local Identities
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;
Vergelijkbare producten zoals International Place Branding Yearbook 2011
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;
Vergelijkbare producten zoals International Place Branding Yearbook
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;
Vergelijkbare producten zoals Branding Post-Communist Nations
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;
Vergelijkbare producten zoals Branding Post-Communist Nations
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;
Vergelijkbare producten zoals City Branding and Promotion
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;
Vergelijkbare producten zoals City Branding and Promotion
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national;
Vergelijkbare producten zoals How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;
Vergelijkbare producten zoals Branding the Nation, the Place, the Product
markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;
Vergelijkbare producten zoals Branding the Nation, the Place, the Product
across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;
Vergelijkbare producten zoals Asia Branding
There is great interest internationally in the development of prostitution policies in the Nordic countries after Sweden, Norway and;
Vergelijkbare producten zoals Prostitution Policy in the Nordic Region
There is great interest internationally in the development of prostitution policies in the Nordic countries after Sweden, Norway and;
Vergelijkbare producten zoals Prostitution Policy in the Nordic Region
lessons for the field more broadly. Featuring contributions from expert scholars, Nordic Perspectives on Nature-Based Tourism examines the;
Vergelijkbare producten zoals Nordic Perspectives on Naturebased Tourism From Placebased Resources to Valueadded Experiences
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;
Vergelijkbare producten zoals Urban Events, Place Branding and Promotion
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to;
Vergelijkbare producten zoals Urban Events, Place Branding and Promotion
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