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International Marketing of Higher Education

new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing;

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Marketing Ethics & Society

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores;

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Destination Marketing

competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new;

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Destination Marketing

competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new;

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New Challenges To International Marketing

value discount. Part 4 is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by;

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International Marketing

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different;

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International Marketing

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different;

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Marketing Management

highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples;

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International Marketing

Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;

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International Marketing

Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Cross-Cultural Marketing

methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing;

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Destination Marketing

competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka;

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Destination Marketing

competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations;

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Marketing Management

focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New;

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Global Marketing

should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques;

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Global Marketing

should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques;

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Global Marketing

. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to;

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International Business Marketing in Emerging Country Markets

in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, he develops the international business;

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International Business Marketing in Emerging Country Markets

in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, he develops the international business;

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Marketing in Culturally Distant Countries

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing;

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Handbook of Research in International Marketing

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future;

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Handbook of Research in International Marketing

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future;

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Advances in International Marketing

methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.;

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Marketing Technology and Customer Commitment in the New Economy

, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and;

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International Marketing

International Marketing 2/e offers a truly global treatment of this exciting area of marketing - providing students with all the resources;

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