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International Marketing of Higher Education

market and promote themselves to international students. Higher education institutions view international students not only as a source;

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Competition in Higher Education Branding and Marketing

. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy;

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Strategic Marketing of Higher Education in Africa

education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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The Global Market for Higher Education Sustainable Competitive Strategies for the New Millennium

The economic and social impact of international education is substantial with many educational institutions now dependent on the;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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U.S. Power in International Higher Education

2021 ASHE/CIHE Award for Significant Research on International Higher EducationU.S. Power in International Higher;

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U.S. Power in International Higher Education

2021 ASHE/CIHE Award for Significant Research on International Higher EducationU.S. Power in International Higher;

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Higher Education and China's Global Rise

This book examines the rise of China's global profile in the international higher education community, as indicated by its rise of human;

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Higher Education and China's Global Rise

This book examines the rise of China's global profile in the international higher education community, as indicated by its rise of human;

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China s Outward Oriented Higher Education Internationalization

on Sino-foreign higher education collaboration, international development aid in higher education, and higher education level international;

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China s Outward Oriented Higher Education Internationalization

on Sino-foreign higher education collaboration, international development aid in higher education, and higher education level international;

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Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;

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Marketing Higher and Further Education

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main;

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Marketing Higher and Further Education

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main;

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Governing Higher Education Today

International growth in higher education, the introduction of new providers and increased public and state interest in university;

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Governing Higher Education Today

International growth in higher education, the introduction of new providers and increased public and state interest in university;

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Digital marketing fundamentals

suitable for commercial and management courses in higher education. In Digital Marketing Fundamentals, all relevant aspects of digital marketing;

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International Organizations and Higher Education Policy

largely focused on domestic campus leaders, national governments and institutional actors. International Organizations and Higher Education Policy;

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International Organizations and Higher Education Policy

largely focused on domestic campus leaders, national governments and institutional actors. International Organizations and Higher Education Policy;

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Quality Assurance in an International Higher Education Area

, privatisation, and internationalisation. The author highlights the leading trend towards quality assurance within an international higher education area;

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