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Event Marketing in the Context of Higher Education Marketing and Digital Environments

retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.;

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Strategic Marketing of Higher Education in Africa

education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher;

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Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;

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Digital marketing fundamentals

suitable for commercial and management courses in higher education. In Digital Marketing Fundamentals, all relevant aspects of digital marketing;

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Marketing fundamentals

is suitable for first year students of English economic studies in higher education. The third edition of Marketing Fundamentals focuses more on;

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Digital Marketing Fundamentals

Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital;

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Digital Marketing Fundamentals

. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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On the Marketisation and Marketing of Higher Education

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;

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Digital Marketing Fundamentals

the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities;

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Competition in Higher Education Branding and Marketing

use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Event Marketing

events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide;

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How to Market a University

identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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New Strategies in Higher Education Marketing

to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;

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International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face;

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Essentials of Digital Marketing

context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital;

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Essentials of Digital Marketing

context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and;

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Strategic Innovative Marketing and Tourism

technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas;

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Digital Marketing Management

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective;

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Online Teaching and Learning in Higher Education

contexts and what teaching strategies and technologies are most suited to this format. Business, health, government and education are some of the;

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Collaborating with Customers to Innovate

authors highlight the role that digital environments play in allowing firms to engage customers in product design and testing. They develop a;

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Collaborating with Customers to Innovate

authors highlight the role that digital environments play in allowing firms to engage customers in product design and testing. They develop a;

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The Art of Digital Marketing

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;

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