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retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.;
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education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher;
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The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;
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suitable for commercial and management courses in higher education. In Digital Marketing Fundamentals, all relevant aspects of digital marketing;
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is suitable for first year students of English economic studies in higher education. The third edition of Marketing Fundamentals focuses more on;
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Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital;
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. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active;
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Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;
Vergelijkbare producten zoals On the Marketisation and Marketing of Higher Education
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the;
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the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities;
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use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education;
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This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;
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This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;
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events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide;
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identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher;
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to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;
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to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains;
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This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face;
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context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital;
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context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital;
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. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and;
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technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas;
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This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective;
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contexts and what teaching strategies and technologies are most suited to this format. Business, health, government and education are some of the;
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authors highlight the role that digital environments play in allowing firms to engage customers in product design and testing. They develop a;
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authors highlight the role that digital environments play in allowing firms to engage customers in product design and testing. They develop a;
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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;
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