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Digital Marketing Fundamentals

apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into;

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Digital marketing fundamentals

suitable for commercial and management courses in higher education. In Digital Marketing Fundamentals, all relevant aspects of digital marketing;

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Digital Marketing Management

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective;

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Digital Marketing

Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and;

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Digital Marketing Fundamentals

Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital;

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Digital Marketing Fundamentals

. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active;

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

''This book focuses on participative consumerism through evolutionary digital marketing. It covers topics such as e-marketing, technology;

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Essentials of Digital Marketing

marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how;

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Essentials of Digital Marketing

marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how;

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Contemporary Issues in Digital Marketing

Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.;

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Strategic Innovative Marketing and Tourism

and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management;

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Digital Marketing Communicating, Selling and Connecting

well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its;

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Digital Marketing Communicating, Selling and Connecting

well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its;

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Innovation and digital marketing as crisis management tools

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Media Convergence and Digitization: Media and Internet, Social Media Management, News and Digital Marketing

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts;

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B2B Digital Marketing Strategy

challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing;

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B2B Digital Marketing Strategy

challenges associated with account targeting, data utilization, and digital campaign management. Intensely practical, B2B Digital Marketing;

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From Starting Small to Winning Big

From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will;

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Advanced Digital Marketing Strategies in a Data-Driven Era

but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital;

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Digital and Social Media Marketing

of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing;

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Digital Transformation Management for Agile Organizations

Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding current digital developments;

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Digital Marketing

understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to;

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Digital Marketing

understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to;

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