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Innovation and digital marketing as crisis management tools

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Collaborating with Customers to Innovate

is transparent, competitors are just one click away, and product lifecycles are shrinking. However, as the book demonstrates, the internet also provides;

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Collaborating with Customers to Innovate

is transparent, competitors are just one click away, and product lifecycles are shrinking. However, as the book demonstrates, the internet also provides;

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Digital Transformation Management for Agile Organizations

transformation, with exploration of digital transformation as a process for business model innovation, digital marketing, leadership and establishing new;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Marketing Strategy

segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.;

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Adoption of Innovation

, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing;

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Adoption of Innovation

, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing;

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Digital Marketing

Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and;

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Digital Marketing

understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to;

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Digital Marketing

understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to;

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Understanding Digital Industry

Technology for Business, 3) Digital Social Innovation, 4) Digital Innovation and Brand Management, 5) Digital Governance, 6) Financial Technology, 7;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Improving Business Performance Through Innovation in the Digital Economy

In the 21st century, advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Research Handbook of Innovation and Creativity for Marketing Management

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management;

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Membership Marketing in the Digital Age

Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as member;

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Innovation Project Management

Actionable tools, processes and metrics for successfully managing innovation projects Conventional project management methods are;

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Avatar-Based Models, Tools, and Innovation in the Digital Economy

interests at the micro- and macro-levels. Avatar-Based Models, Tools, and Innovation in the Digital Economy is an essential reference source that;

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Avatar-Based Models, Tools, and Innovation in the Digital Economy

interests at the micro- and macro-levels. Avatar-Based Models, Tools, and Innovation in the Digital Economy is an essential reference source;

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Innovation, Social Networks, and Service Ecosystems

. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks;

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Innovation, Social Networks, and Service Ecosystems

. Focusing on innovation, this project explores analytics, Big Data, and privacy with respect to service management and value creation. It debunks;

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Media and Digital Management

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also;

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