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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Innovation Technology

, selected abbreviations, and cross-references. A highly interdisciplinary approach incorporating strategy and entrepreneurship with technology and;

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AI for Marketing and Product Innovation

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals;

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Innovation Management

, Technology, Management and Marketing. It will also be especially useful for innovation and technology policy makers, managers, consultants, and;

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Innovation, Product Development and Commercialization

guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous;

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Social Media Marketing

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and;

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Innovation Strategies in New Product Development

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological;

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International Marketing in Fast Changing Environment

in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology;

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Strategic Innovative Marketing

with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Adoption of Innovation

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that;

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Innovation in Marketing

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products;

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Innovation in Marketing

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

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Data Analytics in Marketing, Entrepreneurship, and Innovation

activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models;

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Encyclopedia of Technology and Innovation Management

Get complete, up-to-date and authoritative coverage of technology and innovation. A broadly encompassing encyclopedia on the emerging topic;

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Contemporary Marketing Strategy

innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book;

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Marketing in University-Industry Technological Collaboration

: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the;

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Introduction to Innovation and Technology Transfer

This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be;

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Customer Innovation

foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and;

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Customer Innovation

foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and;

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Understanding Digital Industry

Technology for Business, 3) Digital Social Innovation, 4) Digital Innovation and Brand Management, 5) Digital Governance, 6) Financial Technology, 7;

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Technology Dynamics

While science and technology research, sources of funding, performance, incentives, and motivations for technology innovation activities;

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Technology Dynamics

While science and technology research, sources of funding, performance, incentives, and motivations for technology innovation activities;

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The Cultural Side of Innovation

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence;

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The Cultural Side of Innovation

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence;

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The Cultural Side of Innovation

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence;

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